Diagnosis before prescription
We propose nothing until we understand your economics: cost structure, cash cycle, and how customers really behave in your market.
A Saudi practice for business analysis & development
We turn your data into
We turn your data into
confident decisions
plans you can execute
growth you can measure
numbers investors accept
RAFD does not trade in general opinions. We put your project through the numbers: we read the Saudi market, build the financial model, and set the KPIs that show exactly where you earn and where you bleed — then hand you an execution plan with owners and dates.
NDA signed before any data
Reply within 48 working hours
Project performance board
Live
4.2×
Expected return
+18%
14
Payback months
-3
62%
Contribution margin
+6%
Sectors we work across in the Saudi market
Retail & e-commerce
Healthcare
Real estate & development
Industry & manufacturing
Technology & platforms
Education & training
Logistics & supply chain
Financial services
Food & beverage
Non-profit sector
Retail & e-commerce
Healthcare
Real estate & development
Industry & manufacturing
Technology & platforms
Education & training
Logistics & supply chain
Financial services
Food & beverage
Non-profit sector
Why RAFD
What separates a nice opinion from a right decision is the number
Most ventures do not fail because the idea was bad. They fail because nobody asked the hard questions early: who actually buys, at what price, and what does it cost to reach them?
Local data, not imported
We work from Saudi market sources and field data rather than transplanting case studies from markets that behave nothing like this one.
Output you can act on
You receive a plan with an owner, a duration, a budget and a measure for every line — not a report that lives in a drawer.
We stay after delivery
Follow-up sessions to review the indicators and correct course, because a plan nobody revisits becomes a dead document.
Absolute confidentiality
An NDA is signed before we receive any data, with full commitment to the Saudi Personal Data Protection Law.
An independent view, even when unwelcome
If the numbers say do not start, we will say so plainly. Our job is to protect your capital, not to sell you optimism.
Our services
Four pillars covering the full journey
From the first question — is this worth doing? — to the last one — how do we double what we already run? One connected methodology throughout.
Analysis
We measure the idea and the market before a single riyal is spent.
- Economic and technical feasibility studies
- Market research and demand sizing
- Competitor analysis and price positioning
- Financial modelling and break-even
Insights
We turn scattered operating data into one decision-ready picture.
- Interactive BI dashboards
- KPI design and balanced scorecards
- Diagnostic performance analysis
- Management and investor reporting
Development
We reorder the inside so it can carry the growth that is coming.
- Strategic planning and roadmaps
- Organisation design and restructuring
- Process re-engineering and SOPs
- Business model and pricing design
Growth
We open new revenue channels and get you ready for the funding round.
- Business plans and funding readiness
- Market entry and expansion strategy
- Business development and sales channels
- Digital transformation and data enablement
By the numbers
Standards we hold to on every engagement
0
specialised services across four pillars
0+
sectors covered in the Saudi market
0
hours maximum to answer your request
0
disciplined stages in every project
How we work
Our method
A clear path from the first call to well after delivery — you always know where we stand and what comes next.
01
Discovery
A free diagnostic session covering the current position, the goal and the constraints, so we can name the real question the work must answer.
02
Evidence
Market sources, internal data and field interviews where needed — with an NDA signed before anything changes hands.
03
Modelling
We build the financial model and three scenarios (conservative, base, optimistic) and test how sensitive the result is to each key variable.
04
Recommendation
A report discussed with your team, an execution plan with owners and dates, then follow-up sessions to measure impact and adjust.
The Saudi context
A fast market — where a late decision is expensive
Saudi Vision 2030 targets lifting the SME contribution to GDP from roughly 20% to 35%, and the private sector contribution to 65%. That means real opportunity — and fiercer competition, shifting regulation, and a margin for error that narrows every year.
-
Opportunity alone is not enoughPromising sectors attract entrants fast; anyone who does not measure acquisition cost early loses the margin.
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Funding now asks for numbersLenders and investors expect a financial model built on documented assumptions, not a polished deck.
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The data exists but is unusedMost firms already hold enough data to decide well; what is missing is the layer that turns it into readable indicators.
A clear goal
One measurable objective instead of ten competing ambitions draining the team.
Unit economics
Profit on a single unit before you scale; scaling a losing model only multiplies the loss.
A roadmap
Phases with deliverables and dates, and a decision gate at the end of each one.
Continuous measurement
A few meaningful indicators reviewed on a rhythm, instead of reports nobody opens.
Packages
Clear pricing from the start
Four ready packages starting at SAR 5,000, plus a custom package you build yourself up to SAR 130,000 based on what your project actually needs.
Launch
For new ideas and founders who want to validate before committing.
5,000SARfrom
- Pre-feasibility study
- Short market scan, three competitors
- Simplified model and break-even
Growth
For established SMEs that want to organise how they grow.
12,000SARfrom
- Full economic feasibility study
- Extended market and competitor research
- Operational KPI dashboard
Enablement
For firms that need to reorder internally before expanding.
22,000SARfrom
- Strategic plan and roadmap
- Organisation design and SOPs
- Business intelligence and reporting
Strategic partnership
For groups and entities running multiple ventures.
30,000SARfrom
- Dedicated advisor and regular reviews
- Funding readiness and investor pack
- Quarterly executive reporting
FAQ
What clients ask before we begin
If your question is not here, write to us directly — no obligation.
Small projects are usually delivered within 5 to 10 working days. Mid-sized ones take two to four weeks, and industrial or multi-branch projects can reach six weeks depending on the depth of field research required. We fix the timeline precisely after the discovery session.
We prepare studies in the structure funders and banks expect: documented assumptions, projected financial statements, sensitivity analysis and declared data sources. We confirm the requirements of your target institution upfront and build the file to match.
We deliver it as it is, explain the reasons, and present the alternatives: change the business model, shift the target segment, or delay entry. A well-timed "do not start" costs far less than losing the capital later.
We sign an NDA before receiving any information, restrict access to the project team, and comply with the Saudi Personal Data Protection Law. No client data is ever reused in another engagement or published without written permission.
Yes — additional scope is added through a written contract addendum setting out the deliverable, duration and extra cost. Amounts paid for work already begun are non-refundable under our Refund Policy.
Next step
Start with a free diagnostic session
Thirty minutes in which we listen to your situation and tell you honestly whether we are the right firm — and if we are not, we will point you to what you actually need.