RAFD Business Analysis
Book a free consultation العربية
+966 55 646 9879 contact@rafd.online
Riyadh, Kingdom of Saudi Arabia

Twelve services across four pillars

We do not sell disconnected services. We run one continuous path: analyse the reality, surface the insights, develop the structure, then drive the growth. Enter at whichever point fits your stage.

Pillar one

Analysis — we measure before you spend

This pillar has a single purpose: to let you see the odds of success and the size of the risk before you commit capital, sign a lease or hire a team.

Most requested

Economic & technical feasibility studies

The complete study banks and funding bodies ask for: market, technical, financial and regulatory.

  • Demand analysis and market sizing
  • Technical, operational and site feasibility
  • Projected financials and payback period
  • Risk, sensitivity and scenario analysis

Market research & studies

Who actually buys your product, how many of them there are, where to find them and what message lands.

  • Total, serviceable and obtainable market sizing
  • Segmentation and customer personas
  • Surveys and field interviews where required
  • Trend and seasonality reading for the Saudi market

Competitor analysis & positioning

A precise map of who you compete with and where the gap you can credibly occupy sits.

  • Direct and indirect competitor scan
  • Offer, price and channel benchmarking
  • Strengths, weaknesses and opportunity analysis
  • Positioning and competitive message

Financial modelling & break-even

A live financial model whose assumptions you can change and see the effect immediately.

  • Fixed and variable cost structure
  • Break-even point and contribution margin
  • Cash flow and working capital requirement
  • Unit economics and customer acquisition cost
Pillar two

Insights — we surface what your data hides

Most organisations already hold enough data to decide better, but it sits across systems and spreadsheets nobody consolidates. This is the layer that turns it into one readable picture.

Dashboards & business intelligence

One board you open in the morning and know the state of the business within a minute.

  • Consolidating scattered sources into one model
  • Interactive boards for management and operations
  • Automated recurring reports instead of manual work
  • Training your team to read and maintain them

KPIs & balanced scorecards

A few meaningful indicators tied to the objective, instead of dozens of numbers that change no decision.

  • Deriving indicators from strategic objectives
  • Setting targets and critical thresholds
  • Linking each measure to an owner and review cadence
  • Balanced scorecard across four perspectives

Diagnostic performance analysis

A diagnosis that shows where profit leaks and why operations slow down.

  • Profitability by product, channel and branch
  • Performance gaps and their root causes
  • Cash cycle and collection period analysis
  • Recommendations ranked by impact and ease

Management & investor reporting

A professional recurring report the board and investors understand without further explanation.

  • Monthly or quarterly report in a fixed format
  • Executive summary of decisions required
  • Actual against plan with variance explanation
  • Investor-ready pack
Pillar three

Development — we order the inside before it grows

Growth on top of a disorganised structure multiplies the chaos, not the profit. This pillar prepares the organisation to carry the size that is coming.

Strategic planning & roadmaps

Where we start, where we are heading, and in what order — with phases and decision gates.

  • Current position and competitive environment
  • Direction and measurable objectives
  • A roadmap with phases, outputs and dates
  • Linking strategy to budget and indicators

Organisation design & restructuring

A structure that makes clear who decides, who delivers and who is accountable — without overlap or gaps.

  • Structure, units and career paths
  • Job descriptions and authority matrix
  • Role redistribution and gap closure
  • A transition plan that protects operational stability

Process re-engineering & SOPs

Documenting and simplifying operations so the business does not stall when one person is away.

  • Mapping current processes and cycle times
  • Removing non-value-adding steps
  • Written standard operating procedures
  • Identifying viable automation points

Business model & pricing design

Exactly how you make money, and why this price specifically.

  • Reviewing the model and revenue streams
  • Value- and cost-based pricing strategy
  • Package and service-tier design
  • Testing pricing impact on margin and demand
Pillar four

Growth — we open channels and prepare you for funding

Once the inside is stable, expansion begins: new markets, additional sales channels, and full readiness in front of an investor.

Business plans & funding readiness

A complete file that convinces a bank or investor because it rests on defensible assumptions.

  • Full business plan in an accepted format
  • Financial model and three-to-five-year projections
  • Investor deck and executive summary
  • Due diligence documentation pack

Market entry & expansion strategy

A studied entry plan for a new region, segment or channel at the lowest defensible risk.

  • Selecting the market or region on weighted criteria
  • Entry mode: branch, franchise, partnership or digital
  • Pricing and positioning in the new market
  • Licensing and local compliance requirements

Business development & sales channels

Building a sales engine with stages and indicators, rather than individual improvisation.

  • Designing the pipeline and deal stages
  • Identifying and testing the highest-return channels
  • Customer acquisition cost and lifetime value
  • Offers, proposals and sales enablement

Digital transformation & data enablement

Choosing systems that genuinely serve your operations instead of buying technology nobody uses.

  • Digital readiness assessment and system gaps
  • Selecting ERP and CRM suited to your size
  • A priority automation plan
  • Data governance and quality
What you receive

Tangible outputs, not promises

Deliverables vary with scope, but on any engagement you receive at least:

  • A main reportA full document covering methodology, sources, findings and recommendations, as a shareable PDF.
  • An editable financial modelA live spreadsheet whose assumptions you change yourself to see the effect immediately.
  • Executive summary and presentationA short version for the decision maker, plus a live session with your team.
  • An execution planTasks, owners, durations and indicators, ready to approve and track.
Quick answers

Yes. Every service can be contracted on its own and is priced against its scope. Packages are simply common bundles that save clients time and cost.

We design, supervise and train your team on execution, and track the indicators with you. Day-to-day operation stays with your team because they are best placed to sustain it.

Yes — the Launch package is built for exactly that case. Company size does not change how seriously we apply the method; it changes the depth of research and the duration.

Arabic by default, and English on request or for files aimed at international investors and partners. A fully bilingual version is available as an add-on.

Next step

Not sure which service you need?

Tell us your situation in a short session and we will point you to the right starting point — even if it sits outside our scope.